Mobile-First Marketing Strategies

Description

Planning marketing around the phone screen first changes many ordinary decisions, and these PDF lessons walk through them. The course begins with why mobile matters and the foundations of a mobile-first strategy, then looks at mobile-friendly websites and the user experience of apps.

Further lessons cover SMS and messaging, social media for mobile audiences, mobile search, mobile advertising, and email for mobile readers. You also read about analytics, content made for small screens, customer loyalty, and putting your plan together. Tables and exercises appear throughout, so you can map each topic to your own business.

Who it is for: marketers and small business owners who want to adapt their existing channels for phone users.

What’s included
14 PDF lessons · 87 pages · about 25,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

  1. Understanding the Mobile-First Revolution
  2. Mobile-First Strategy Foundations
  3. Mobile-Optimized Website Essentials
  4. App Marketing and User Experience
  5. SMS and Messaging Strategies
  6. Social Media for Mobile Audiences
  7. Mobile SEO and Search Optimization
  8. Mobile Advertising and Campaigns
  9. Email Marketing for Mobile Users
  10. Analytics and Performance Tracking
  11. Creating Mobile-First Content
  12. Building Customer Loyalty on Mobile
  13. Advanced Mobile Marketing Tactics
  14. Implementing Your Mobile-First Plan
vendor
3 Products
  • Category:
    Content Creation
  • Product Type:
    Course
  • Level:
    Intermediate
  • Duration:
    6–8 hours
  • Format:
    14 PDF lessons (ZIP)
  • Delivery:
    Download link by email and in Account → Orders
  • Delivery time:
    Instant, right after payment

What you get

  • 14 PDF lessons One ZIP download · 1.2 MB
  • Instant download Right after payment — no waiting
  • Lifetime access Unlimited downloads from your account
  • 6–8 hours of study Learn at your own pace

Add-ons

€ 124,99

How it works

  1. Pay securely Visa or Mastercard with 3D Secure.
  2. Download instantly The download link arrives by email with your invoice and is always in Account → Orders.
  3. Learn on any device Open the PDF files on your phone, tablet or computer — no app or subscription needed.

14-day refund guarantee if you have used less than 25% of the content — see the Return and Refund Policy.

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