Email Marketing Starter Guide

Description

Email remains a direct way to reach customers, and this toolkit covers the essentials for starting out. It begins with the fundamentals and shows how to build an email list from scratch.

The lessons then cover writing email content that people want to read and designing clean email layouts. They go on to setting up campaigns and automation, measuring performance through analytics, and the practices that keep emails out of spam folders. The seven PDF lessons include checklists to follow while setting up your first campaign, so each stage from list building to deliverability can be checked against a clear list.

Who it is for: small business owners and beginners who want to start email marketing with a clear, step-by-step process.

What’s included
7 PDF lessons · 43 pages · about 13,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Email Marketing Fundamentals
2. Building Your Email List from Scratch
3. Creating Compelling Email Content
4. Designing Professional Email Templates
5. Setting Up Email Campaigns and Automation
6. Measuring Performance and Analytics
7. Best Practices for Email Deliverability