Hybrid Event Promotion

Description

Hybrid events need to reach people in the room and people online. Ten PDF lessons begin with what makes hybrid events different, then cover setting goals and defining a target audience, followed by the marketing foundation.

Later lessons look at content for both audiences, social media strategy, email campaigns, using speakers and partners, registration and ticketing, and pre-event engagement. The final lesson covers post-event follow-up and analytics. Templates, exercises and quizzes appear in some PDFs. After reading, you should be able to draft a promotion plan for a hybrid event.

Who it is for: event organisers and marketers who promote events with both live and online attendees.

What’s included
10 PDF lessons · 55 pages · about 18,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Hybrid Events: What Makes Them Different
2. Setting Clear Goals and Defining Your Target Audience
3. Building Your Hybrid Event Marketing Foundation
4. Creating Compelling Content for Both Audiences
5. Social Media Strategies for Hybrid Event Promotion
6. Email Marketing Campaigns That Convert
7. Leveraging Speakers and Partners for Promotion
8. Registration and Ticketing Strategies
9. Pre-Event Engagement Tactics
10. Post-Event Follow-up and Analytics