Copywriting for Online Ads

Description

Good ad copy begins with knowing who is reading it and what makes them act. These fourteen PDF lessons cover audience research and the psychology behind effective copy before moving to the writing itself.

You practise headlines, body copy and calls to action, then adapt your writing for social media ads, email and landing pages. Other lessons cover SEO copywriting and A/B testing your text. The closing lessons discuss building a portfolio, freelancing and pricing, advanced persuasion and real campaign examples. The PDFs contain many exercises to write and revise on paper.

Who it is for: marketers, freelancers and small business owners who write their own advertising copy.

What’s included
14 PDF lessons · 80 pages · about 25,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Your Target Audience Deeply
2. The Psychology Behind Effective Ad Copy
3. Crafting Compelling Headlines That Grab Attention
4. Writing Persuasive Body Copy That Converts
5. Creating Powerful Calls-to-Action
6. Social Media Ad Copy That Stands Out
7. Email Marketing Copy That Gets Opened
8. Landing Page Copy That Drives Conversions
9. SEO Copywriting for Better Visibility
10. A/B Testing and Optimizing Your Copy
11. Building Your Copywriting Portfolio
12. Freelancing and Pricing Your Services
13. Advanced Persuasion Techniques
14. Putting It All Together: Real Campaign Examples