B2B Digital Marketing

Description

Marketing to businesses differs from marketing to consumers, and ten PDF lessons explain how. They then build a B2B marketing plan piece by piece: a strategy framework, buyer personas, content for lead generation and search optimization.

Further lessons cover email, social media for professional audiences, measuring and improving campaigns, and keeping long-term customer relationships. The final lesson combines everything into one marketing plan. After reading, you will be able to describe your buyers, choose channels and set up a way to check results. Some lessons contain checklists and exercises. Reference tables are included in several lessons.

Who it is for: people new to B2B marketing, including small business owners and junior marketers.

What’s included
10 PDF lessons · 65 pages · about 18,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding B2B vs B2C Marketing Fundamentals
2. Building Your B2B Marketing Strategy Framework
3. Creating Effective B2B Buyer Personas
4. Content Marketing for B2B Lead Generation
5. B2B SEO Strategies That Actually Work
6. Email Marketing for Business Relationships
7. Social Media Marketing for Professional Networks
8. Measuring and Optimizing Your B2B Campaigns
9. Building Long-Term Customer Relationships
10. Putting It All Together: Your B2B Marketing Plan