Introduction to Digital Marketing Fundamentals

Description

Online marketing covers several channels, and these seven PDF lessons introduce each of them in plain terms. You begin with the basics and then build a digital marketing strategy with clear goals.

The following lessons explain the fundamentals of search engine optimization, the essentials of social media marketing, email marketing for beginners and the basics of content marketing. The final lesson shows how to measure your marketing results. A couple of lessons include templates to help you plan your own activity. By the end you should understand how the main channels differ, be able to put a simple strategy on paper and know which numbers to check to see whether it is working.

Who it is for: beginners and small business owners who want a first overview of digital marketing channels.

What’s included
7 PDF lessons · 33 pages · about 10,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Digital Marketing Basics
2. Building Your Digital Marketing Strategy
3. Search Engine Optimization (SEO) Fundamentals
4. Social Media Marketing Essentials
5. Email Marketing for Beginners
6. Content Marketing Basics
7. Measuring Your Marketing Success