Marketing Automation Tools

Description

Marketing automation is introduced in ten PDF lessons. They begin with the basics and an overview of the tools available, then set up a first automated campaign.

You then build lead capture and nurturing, create lead scoring models, design multi-step workflows and connect email marketing to the automation. The last lessons deal with measuring campaign performance, more advanced strategies and writing an implementation plan. After reading, you will be able to map a customer’s path through an automated sequence and decide what to track. The PDFs include checklists and exercises. Several lessons also contain reference tables.

Who it is for: marketers and small business owners who want to automate repetitive campaign work.

What’s included
10 PDF lessons · 75 pages · about 21,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Getting Started with Marketing Automation Fundamentals
2. Understanding the Marketing Automation Landscape and Tools
3. Setting Up Your First Automated Campaign
4. Building Effective Lead Capture and Nurturing Systems
5. Creating Smart Lead Scoring Models
6. Designing Multi-Step Workflow Automation
7. Integrating Email Marketing with Automation
8. Measuring Campaign Performance
9. Advanced Automation Strategies
10. Putting It All Together: Your Automation Implementation Plan