Customer Retention Strategies

Description

Keeping existing customers is usually less costly than finding new ones, and these seven PDF lessons show how to build a plan around that. They begin with the fundamentals of customer retention and personalised communication.

They go on to loyalty programs, customer service, small surprise-and-delight gestures and ways to collect feedback. The last lesson explains how to measure retention and track whether your efforts are working. Checklists, templates and exercises appear in many of the lessons, so you can draft a retention plan for your own business as you read. After finishing, you should have a practical set of actions for keeping customers engaged and a way to check the results.

Who it is for: small business owners and marketing managers who want to keep more of their existing customers.

What’s included
7 PDF lessons · 38 pages · about 13,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Customer Retention Fundamentals
2. Building Personalized Communication Systems
3. Creating Effective Loyalty Programs
4. Developing Exceptional Customer Service
5. Implementing Surprise and Delight Tactics
6. Setting Up Feedback Collection Systems
7. Measuring Retention and Tracking Success