Storytelling with Data

Description

Marketing data persuades people only when it is shaped into a clear story, and this course teaches how to build one. It starts with finding the story in your numbers, the four types of data story marketers use and a framework for structuring them, then covers finding a hook and creating visuals.

Further lessons address connecting data to business outcomes, narrative structure, choosing the right chart, simplifying complex data and turning insights into recommendations. Final lessons cover presenting with confidence, common mistakes and practice with marketing data. The PDFs include a worksheet, checklists and many exercises.

Who it is for: marketers who report on data and want their findings to persuade colleagues and clients.

What’s included
14 PDF lessons · 110 pages · about 31,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Your Data’s True Story
2. The Four Types of Data Stories Every Marketer Needs
3. Building Your Data Storytelling Framework
4. Finding the Hook: Making Data Interesting
5. Creating Compelling Visuals That Speak
6. Connecting Data to Business Outcomes
7. Crafting Your Narrative Structure
8. Choosing the Right Charts for Your Story
9. Simplifying Complex Data for Any Audience
10. Turning Insights into Actionable Recommendations
11. Presenting Data Stories with Confidence
12. Common Data Storytelling Mistakes to Avoid
13. Practice Exercises for Real Marketing Data
14. Building Your Data Storytelling Toolkit