SEO Fundamentals Easy

Description

Search engine optimisation is easier to approach once you know how search engines decide what to show. These 10 PDF lessons start with how search works, then cover keyword research, on-page SEO and the technical basics of a site.

Later lessons explain link building, local SEO for small businesses, content optimisation, mobile and voice search, and the analytics worth tracking. The final lesson helps you put the pieces into an action plan for your own site. Once you have read them you should be able to improve a small website step by step and to read basic traffic figures with a clear purpose.

Who it is for: small business owners, bloggers and beginners who want to improve how their website appears in search results.

What’s included
10 PDF lessons · 72 pages · about 19,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding How Search Engines Actually Work
2. Keyword Research That Actually Gets Results
3. On-Page SEO: Making Your Content Search-Friendly
4. Technical SEO: The Backbone of Your Website
5. Link Building Strategies That Build Real Authority
6. Local SEO for Small Businesses
7. Content Optimization That Keeps Readers Engaged
8. SEO Analytics: Tracking What Actually Matters
9. Mobile SEO and Voice Search Optimization
10. Putting It All Together: Your SEO Action Plan