Logo Design Fundamentals

Description

Fourteen PDF lessons take a beginner from the question of what makes a logo effective to a finished portfolio piece. Early lessons cover color psychology, typography, sketching and brainstorming, and working with shapes and symbols.

Later lessons move into a design process, digital tools for logo creation, different logo types, grid systems and proportions, and testing and refining a design. The final lessons deal with presenting a logo to clients and building a portfolio. Exercises appear in most lessons, and a checklist is included, so the reading turns into practice.

Who it is for: beginners who want to learn how logos are designed, from first sketch to client presentation.

What’s included
14 PDF lessons · 74 pages · about 25,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding What Makes a Great Logo
2. The Psychology of Color in Logo Design
3. Typography Essentials for Logo Creation
4. Sketching and Brainstorming Techniques
5. Working With Shapes and Symbols
6. Building Your Logo Design Process
7. Digital Tools for Logo Creation
8. Creating Different Logo Types
9. Mastering Grid Systems and Proportions
10. Color Theory and Application
11. Testing and Refining Your Designs
12. Presenting Your Logo to Clients
13. Building Your Logo Design Portfolio
14. Next Steps in Your Design Journey