Immersive AR Experiences

Description

Augmented reality lets brands show products and campaigns in a customer’s own space, and this course covers the marketing side. The lessons explain how AR works for business, then show how to create a first interactive AR experience and develop AR campaigns for social media platforms.

Further lessons cover product visualization, e-commerce and retail uses, immersive brand storytelling and measuring campaign performance. The final lessons deal with a strategy framework, budgeting, keeping up with technology trends, building a portfolio and launching a first professional campaign. Exercises appear in most lessons.

Who it is for: marketers and brand teams who want to plan and launch augmented reality campaigns.

What’s included
14 PDF lessons · 74 pages · about 25,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Getting Started with AR Marketing Fundamentals
2. Understanding How AR Works for Business Applications
3. Creating Your First Interactive AR Experience
4. Developing AR Campaigns for Social Media Platforms
5. Building Product Visualization with AR Technology
6. Measuring and Analyzing AR Campaign Performance
7. Integrating AR with E-Commerce and Retail Strategies
8. Creating Immersive Brand Storytelling Experiences
9. Working with AR Development Tools and Platforms
10. Planning Your AR Marketing Strategy Framework
11. Budgeting and Resource Allocation for AR Projects
12. Staying Current with AR Technology Trends
13. Building Your AR Marketing Portfolio
14. Launching Your First Professional AR Campaign