Google Ads Quick Start

Description

Setting up Google Ads for the first time involves many choices, and these fourteen PDF lessons take them one at a time. They start with the platform overview and a step-by-step account setup, followed by keyword research and audience targeting.

They then cover search campaigns, display and video campaigns, Shopping and Performance Max, and app campaigns, along with budgets, bidding and ad copy. The final lessons explain tracking with Google Analytics, performance reporting, A/B testing, connecting with other platforms and building client dashboards. Exercises appear in most lessons, with a checklist and a template. After reading, you should be able to set up a first campaign and review how it performs.

Who it is for: beginners, small business owners and freelancers who want to start advertising on Google.

What’s included
14 PDF lessons · 85 pages · about 28,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Google Ads Fundamentals and Platform Overview
2. Setting Up Your First Google Ads Account Step-by-Step
3. Mastering Keyword Research and Audience Targeting Strategies
4. Creating High-Converting Search Campaigns
5. Building Effective Display and Video Advertising Campaigns
6. Setting Up Shopping and Performance Max Campaigns
7. Developing App Campaigns for Mobile App Promotion
8. Budget Management and Bidding Strategy Optimization
9. Writing Compelling Ad Copy That Converts
10. Tracking Setup with Google Analytics and Conversion Measurement
11. Advanced Campaign Analysis and Performance Reporting
12. A/B Testing and Campaign Optimization Techniques
13. Integrating Google Ads with Other Marketing Platforms
14. Creating Professional Client Dashboards

Google is a trademark of its owner. This course is independent and is not affiliated with, endorsed or sponsored by the trademark owner.