Global Digital Adaptation

Description

Customers now find and judge businesses online first. These fourteen PDF lessons cover digital adaptation, starting with the fundamentals and with how consumer behaviour has changed.

You then look at essential marketing tools and platforms, plan your digital presence, and learn the basics of content creation, social media, email and lead generation, and search engine optimization. Further lessons cover data analytics, mobile marketing, paid advertising and mapping the customer’s path to purchase. The last two lessons help you write an action plan and measure progress. Checklists, templates and exercises appear in several lessons.

Who it is for: entrepreneurs and small business teams moving their marketing online.

What’s included
14 PDF lessons · 103 pages · about 27,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Digital Adaptation Fundamentals
2. Consumer Behavior in the Digital Age
3. Essential Digital Marketing Tools and Platforms
4. Building Your Digital Presence Strategy
5. Content Creation for Digital Engagement
6. Social Media Marketing Essentials
7. Email Marketing and Lead Generation
8. Search Engine Optimization Basics
9. Data Analytics for Marketing Decisions
10. Mobile Marketing and Emerging Technologies
11. Digital Advertising and Paid Campaigns
12. Customer Journey Mapping and Experience
13. Creating Your Digital Adaptation Action Plan
14. Measuring Success and Continuous Improvement