Funnel Optimization

Description

Funnels show where visitors drop off between first contact and purchase. This course starts with the path customers take and the basics of funnel stages, then shows how to analyse the performance of a funnel you already have.

Following lessons cover building landing pages that convert, email sequences that nurture leads, and A/B testing for conversion rate optimisation. The final lessons deal with more advanced techniques and with measuring results before scaling them up. The seven PDF lessons include checklists and exercises, so you can apply each step to your own site or campaign and find which stage of the funnel needs attention first.

Who it is for: marketers and small business owners who want to improve how website visitors turn into customers.

What’s included
7 PDF lessons · 37 pages · about 12,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding the Customer Journey and Funnel Basics
2. Analyzing Your Current Funnel Performance
3. Creating High-Converting Landing Pages
4. Email Marketing Strategies for Nurturing Leads
5. A/B Testing and Conversion Rate Optimization
6. Advanced Funnel Optimization Techniques
7. Measuring Success and Scaling Your Results