Digital Marketing Basics

Description

Digital marketing covers several channels, and this toolkit introduces the main ones side by side. Eight PDF lessons begin with the fundamentals and an online strategy framework, then cover social media marketing and the basics of search engine optimisation.

Later lessons introduce email marketing, Google Ads and content marketing, and close with measuring your results. Templates appear in four lessons, and a worksheet and short quizzes in some. After reading, you should understand how the channels fit together and be able to outline a simple plan for a small business or personal brand.

Who it is for: small business owners and beginners who want a broad overview of online marketing.

What’s included
8 PDF lessons · 60 pages · about 15,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Digital Marketing Fundamentals
2. Creating Your Online Strategy Framework
3. Mastering Social Media Marketing
4. Search Engine Optimization Basics
5. Email Marketing Essentials
6. Google Ads Introduction
7. Content Marketing Fundamentals
8. Measuring Your Digital Marketing Success

Google is a trademark of its owner. This course is independent and is not affiliated with, endorsed or sponsored by the trademark owner.