Copywriting Essentials

Description

Copy that sells is built from a handful of repeatable techniques. These 10 PDF lessons cover them, starting with the basics and with understanding your target audience.

You write headlines that get a reader to continue, learn persuasive writing techniques and adapt your text to different platforms. Further lessons deal with SEO copywriting, calls to action, and editing and polishing your work. The final lessons help you assemble a portfolio and practise on realistic tasks. Exercises appear in most lessons and checklists in several, so you write as you learn and can review each draft against a clear list.

Who it is for: beginners who want to write marketing copy for their own business, a client or a job.

What’s included
10 PDF lessons · 74 pages · about 20,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Getting Started with Copywriting Basics
2. Understanding Your Target Audience
3. Crafting Compelling Headlines That Hook Readers
4. The Art of Persuasive Writing Techniques
5. Writing for Different Platforms
6. SEO Copywriting Essentials
7. Creating Calls-to-Action That Convert
8. Editing and Polishing Your Copy
9. Building Your Copywriting Portfolio
10. Putting It All Together: Real-World Practice