Brand Guidelines Book for Your Small Business

Description

I write a brand guidelines book for your business: what you stand for, how you sound and how your existing logo, colours and fonts should be used, so everyone who works on your brand gets it right.

How I work

1. After you order, I send you a questionnaire in Account → Messages: your story, your customers, your competitors, the words you want to be associated with and where your brand appears today. Please attach your logo files, colours, fonts and a few examples of past materials. It takes about an hour.
2. Within 3 working days I send you a two-page draft of the brand core (purpose, positioning and personality) for your comments.
3. Within 14–21 days of your completed questionnaire I send you the full book as a PDF of 30–40 pages.
4. You get three rounds of revisions within 45 days of delivery, each returned within 3 working days.

What I put in the book

• Brand core. Purpose, positioning statement, values in plain words and brand personality.
• Audience. Who you speak to and what they need to hear from you.
• Voice and tone. How you sound, with do and don’t examples and tone shifts for sales, support and social media.
• Key messages. A tagline option, an elevator pitch and messages for each product or service.
• Visual rules. How to use your existing logo, colour codes, fonts and photo style, with correct and incorrect examples.
• Applications. Rules for your website, social profiles, email signature, documents and printed materials.
• Word list. Words and phrases you use and avoid.

What you get
Personalised PDF brand book, 30–40 pages · three revision rounds within 45 days
We talk in writing through Account → Messages; I don’t do calls.

Who it is for
Small businesses that already have a logo and want everyone — staff, freelancers, agencies — to present the brand the same way. I don’t design a new logo or visual identity; if you have none yet, I will tell you what to brief a designer on.

Cancellations
If you cancel before you send the questionnaire, you get a full refund. After that, the rules for personalised guides in section 4 of the Return and Refund Policy apply.