E-commerce Marketing Basics

Description

Selling online involves more than a good product page. These 10 PDF lessons begin with e-commerce marketing fundamentals and the foundation of an online store, then explain the customer journey and the marketing funnel.

You get an overview of the main digital marketing channels, followed by lessons on search engine optimization for e-commerce, social media marketing, and email marketing for customer retention. The final lessons cover performance tracking and analytics, creating your first marketing campaign, and putting it together as an action plan. Checklists and templates in the PDFs help you work through each stage for your own shop.

Who it is for: online store owners and aspiring entrepreneurs who want a clear plan for marketing an e-commerce business.

What’s included
10 PDF lessons · 67 pages · about 20,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding E-commerce Marketing Fundamentals
2. Building Your Online Store Foundation
3. Customer Journey and Marketing Funnel Basics
4. Essential Digital Marketing Channels Overview
5. Search Engine Optimization for E-commerce
6. Social Media Marketing Strategies
7. Email Marketing for Customer Retention
8. Performance Tracking and Analytics
9. Creating Your First Marketing Campaign
10. Putting It All Together: Action Plan