Crisis Communication Basics

Description

When something goes wrong, a crisis is easier to handle if a team, key messages and a plan already exist. These fourteen PDF lessons cover the fundamentals of crisis communication, building a crisis communications team, spokesperson skills, and protocols and systems.

You then analyze audiences, anticipate scenarios, write holding statements and handle media relations and social media response. The final lessons cover recovery and reputation, post-crisis evaluation and putting together your own toolkit. Exercises and checklists appear in many lessons. By the end you have the components of a working crisis plan on paper, ready to adapt to your organization.

Who it is for: communications and PR professionals and managers who need to prepare for a crisis.

What’s included
14 PDF lessons · 77 pages · about 24,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Crisis Communication Fundamentals
2. Building Your Crisis Communications Team
3. Developing Effective Spokesperson Skills
4. Creating Communication Protocols and Systems
5. Identifying and Analyzing Your Key Audiences
6. Anticipating Potential Crisis Scenarios
7. Developing Holding Statements and Key Messages
8. Managing Media Relations During Crisis
9. Implementing Social Media Crisis Response
10. Crisis Assessment and Situation Analysis
11. Communication Channel Strategy and Execution
12. Crisis Recovery and Reputation Management
13. Post-Crisis Evaluation and Learning
14. Building Your Crisis Communication Toolkit