Data Visualization Tools (Mini-course)

Description

Stop drowning in spreadsheets and start creating marketing insights that actually get noticed. This practical mini-course gives you the exact skills to transform your raw marketing data into clear, compelling visual stories that drive decisions and impress stakeholders.

Inside this course, you’ll get 8 comprehensive PDF guides that take you from data visualization basics to creating professional marketing dashboards. You’ll learn how to choose the right charts for different marketing scenarios, from tracking campaign performance to analyzing customer behavior patterns. We’ll cover essential tools like Looker Studio and Google Sheets that are perfect for marketing teams, showing you how to build interactive dashboards that make your data come alive.

The course includes practical techniques for visualizing marketing KPIs, conversion funnels, ROI metrics, and customer journey data. You’ll discover how to create visualizations that highlight what’s working in your campaigns and identify opportunities for improvement. We’ll also teach you the art of data storytelling – how to present your findings in a way that gets buy-in from management and helps your team make smarter marketing decisions.

Perfect for marketers, digital specialists, and small business owners who want to move beyond basic reporting and start using data visualization to drive real marketing results. No technical background required – just bring your marketing data and we’ll show you how to make it speak volumes.