Content Strategy Development Guide

Description

A content strategy connects what a business publishes with its goals and its audience. The lessons start with those foundations, then cover audience research and persona development, followed by an audit of existing content and analysis of gaps.

You read about building a content calendar and pillars, creating content that is optimised for search, and planning distribution and promotion. The last lessons explain how to track performance and keep improving over time. The PDFs include several templates and checklists to print and fill in, so the plan you write is specific to your own business.

Who it is for: marketers and small business owners who want a structured content plan.

What’s included
8 PDF lessons · 92 pages · about 19,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Content Strategy Foundations: Understanding Your Business Goals and Audience
2. Audience Research and Persona Development
3. Content Audit and Gap Analysis: Assessing Your Current Content Assets
4. Content Planning Framework: Building Your Content Calendar and Pillars
5. Content Creation and Optimization: Developing High-Quality, SEO-Friendly Content
6. Distribution and Promotion Strategy
7. Measurement and Analytics: Tracking Performance
8. Content Maintenance and Iteration: Continuous Improvement Framework