Crisis Strategy Narratives

Description

When a crisis hits, the story an organisation tells matters as much as the facts. These ten PDF lessons begin with crisis communication fundamentals and the main types of crisis, then cover how to set up a communication team.

You develop core messages and talking points, build a narrative framework, and prepare for media relations and social media. Later lessons address stakeholders, recovery and reputation, and finish with an actionable crisis plan. The PDFs include numerous templates, checklists and exercises. Afterwards you can draft a plan and key messages for a crisis, with roles assigned and approaches for each audience.

Who it is for: communications and management professionals who need a crisis messaging plan.

What’s included
10 PDF lessons · 64 pages · about 18,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Crisis Communication Fundamentals
2. Identifying Different Crisis Types and Scenarios
3. Building Your Crisis Communication Team Structure
4. Developing Core Messaging and Talking Points
5. Creating Your Crisis Narrative Framework
6. Managing Media Relations During Crises
7. Social Media Crisis Response Strategies
8. Stakeholder Communication and Engagement
9. Crisis Recovery and Reputation Management
10. Creating Your Actionable Crisis Plan