Wellbeing Initiative Communications

Description

Workplace wellbeing programs only help if employees hear about them and understand them. Seven PDF lessons explain what wellbeing initiatives are and their business impact, then set out a framework for your communication strategy.

The remaining lessons deal with writing clear and engaging messages, choosing channels, timing and frequency, and measuring how well the communication works. The closing lesson looks at building a lasting communication culture. Templates and exercises appear in several lessons. After reading, you should be able to write a communication plan for a wellbeing program and decide how you will check whether it reached people.

Who it is for: HR staff, internal communicators and managers who promote wellbeing programs at work.

What’s included
7 PDF lessons · 38 pages · about 12,000 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Wellbeing Initiatives and Their Business Impact
2. Crafting Your Communication Strategy Framework
3. Developing Clear and Engaging Messaging
4. Choosing the Right Communication Channels
5. Timing and Frequency for Maximum Impact
6. Measuring Communication Effectiveness
7. Building a Sustainable Communication Culture