Customer Persona Development
Description
A customer persona is only useful if it rests on real information about the people you serve. These seven PDF lessons explain what personas are, which research methods give you reliable insight, and how to turn that research into a first persona template and detailed customer profiles.
You then apply personas to marketing strategy, measure whether they are working, and read about more advanced development techniques. Worksheets, templates and exercises appear across the lessons, so you can build a persona for your own business as you read. By the end you can describe a target customer in specific terms and use that description to guide marketing decisions.
Who it is for: marketers and small business owners who want to describe their customers with evidence rather than guesses.
What’s included
7 PDF lessons · 49 pages · about 15,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.
Course programme
- Understanding Customer Personas – The Foundation
- Research Methods for Gathering Customer Insights
- Creating Your First Persona Template
- Developing Detailed Customer Profiles
- Applying Personas to Marketing Strategy
- Measuring Persona Effectiveness
- Advanced Persona Development Techniques
3
Products
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Category:Targeting
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Product Type:Course
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Level:Beginner
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Duration:30 min – 2 hours
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Format:7 PDF lessons (ZIP)
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Delivery:Download link by email and in Account → Orders
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Delivery time:Instant, right after payment
What you get
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7 PDF lessons One ZIP download · 644.5 KB
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Instant download Right after payment — no waiting
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Lifetime access Unlimited downloads from your account
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30 min – 2 hours of study Learn at your own pace
Add-ons
How it works
- Pay securely Visa or Mastercard with 3D Secure.
- Download instantly The download link arrives by email with your invoice and is always in Account → Orders.
- Learn on any device Open the PDF files on your phone, tablet or computer — no app or subscription needed.
14-day refund guarantee if you have used less than 25% of the content — see the Return and Refund Policy.
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