Integrated Analytics Dashboards

Description

A marketing dashboard brings your key numbers into one view, and these lessons explain how to plan one. They begin with marketing analytics fundamentals and how to choose KPIs. You then compare dashboard tools and platforms, look at data collection and integration, and learn to create effective data visualisations.

Later lessons walk through building a first marketing dashboard and advanced features and interactivity. The final lessons explain how to read dashboard insights, improve campaigns with data and maintain a dashboard over time. A checklist and exercises appear in several PDFs, so you can plan one around your own data.

Who it is for: marketers who want to combine their campaign data into one dashboard and use it to decide what to do next.

What’s included
10 PDF lessons · 62 pages · about 21,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Marketing Analytics Fundamentals
2. Identifying Key Performance Indicators (KPIs)
3. Choosing the Right Dashboard Tools and Platforms
4. Data Collection and Integration Strategies
5. Creating Effective Data Visualizations
6. Building Your First Marketing Dashboard
7. Advanced Dashboard Features and Interactivity
8. Analyzing and Interpreting Dashboard Insights
9. Optimizing Campaigns with Data-Driven Decisions
10. Maintaining and Updating Your Dashboard