Branding in the Digital Age

Description

Digital branding starts with a clear idea of who you are and what you say, and these seven PDF lessons build from there. After an introduction to digital branding fundamentals, they cover building a brand identity from scratch, creating brand messaging and developing visual elements.

The remaining lessons look at social media strategy for building a brand, content creation for an online presence and measuring and growing brand impact. The PDFs include exercises and tables. After reading, you should be able to define your brand’s message and look, plan content that supports them across platforms and check whether your efforts are having an effect.

Who it is for: beginners, including freelancers and small business owners, who want to build a brand online.

What’s included
7 PDF lessons · 41 pages · about 13,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.

Course programme

1. Understanding Digital Branding Fundamentals
2. Building Your Brand Identity from Scratch
3. Creating Compelling Brand Messaging
4. Developing Your Visual Brand Elements
5. Social Media Strategy for Brand Building
6. Content Creation for Digital Presence
7. Measuring and Growing Your Brand Impact