Analytics Tools for Marketers
Description
Marketers get data from websites, social platforms and email, and these ten PDF lessons show how to read it. They begin with analytics fundamentals and Google Analytics 4 setup and finding your way around it, then cover tracking website performance and user behavior.
You also look at social media and campaign tracking, email analytics, mapping the customer path and attribution, and data visualization and reporting basics. The last lessons cover data-driven decisions, an overview of advanced tools and an action plan. Exercises appear in most lessons. By the end you can read the main reports and use them to decide what to change.
Who it is for: beginner marketers who want to measure campaigns with analytics tools.
What’s included
10 PDF lessons · 56 pages · about 19,500 words
One ZIP download that is yours to keep — read on any device, no subscription or app needed.
Course programme
- Understanding Marketing Analytics Fundamentals
- Google Analytics 4 Setup and Navigation
- Tracking Website Performance and User Behavior
- Social Media Analytics and Campaign Tracking
- Email Marketing Analytics and Performance
- Customer Journey Mapping and Attribution
- Data Visualization and Reporting Basics
- Making Data-Driven Marketing Decisions
- Advanced Analytics Tools Overview
- Building Your Analytics Action Plan
Google is a trademark of its owner. This course is independent and is not affiliated with, endorsed or sponsored by the trademark owner.
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Products
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Category:Analysis
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Product Type:Course
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Level:Beginner
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Duration:3–5 hours
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Format:10 PDF lessons (ZIP)
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Delivery:Download link by email and in Account → Orders
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Delivery time:Instant, right after payment
What you get
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10 PDF lessons One ZIP download · 743.3 KB
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Instant download Right after payment — no waiting
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Lifetime access Unlimited downloads from your account
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3–5 hours of study Learn at your own pace
Add-ons
How it works
- Pay securely Visa or Mastercard with 3D Secure.
- Download instantly The download link arrives by email with your invoice and is always in Account → Orders.
- Learn on any device Open the PDF files on your phone, tablet or computer — no app or subscription needed.
14-day refund guarantee if you have used less than 25% of the content — see the Return and Refund Policy.
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